River Street
11 River St.
Helen, GA 30545
HELEN, GEORGIA · BAVARIAN CHARM
Remember the Bavarian-style streets, the mountain views and the moments in between. Explore Helen tees, cozy hoodies and souvenirs that bring your trip home with you.
Tees, gifts & keepsakes.
Two stops in the heart of Helen.
A lovely memory.
Helen tees & hoodies · gifts & keepsakes
A FEW OF OUR FAVORITE FINDS
For your suitcase, your coffee shelf, or someone you wish had come along.

A little Helen for your everyday.

Your next favorite coffee companion.

Books, plush friends & happy finds.

Keychains, jewelry & little keepsakes.
A glimpse of what you'll find in-store. Come browse the shelves and see what's here today.
ROOTED IN THE SPIRIT OF HELEN
With its Bavarian-style buildings and Blue Ridge Mountain setting, Helen brings a touch of Europe to North Georgia. It's a place to slow down, explore the streets and enjoy being somewhere a little different.
At Alpine Shirt Co., you'll find Helen tees, cozy hoodies, mugs and Bavarian-inspired keepsakes to remember it all. Pick something for yourself, find a gift for someone back home, or simply stop in and see what catches your eye.
Meet us in HelenSTEP INSIDE ALPINE
Real shelves and displays from our Helen shops. Tap a photo to zoom in.
Welcome to Alpine
Wear a little Helen
Coffee & keepsakes
A familiar face
Little things to love
Hello from Helen
Find your favorite tee
For little adventurers
WORDS FROM OUR VISITORS
See what visitors love about our River Street and Main Street shops.
“Outstanding t shirt shop.”
“A great place to shop and buy gifts.”
“Good selection. Hats, coffee mugs and typical souvenirs as well.”
Selected Google review excerpts. Ratings checked October 14, 2026. Visit Google for the latest reviews.
MAKE US PART OF YOUR HELEN DAY
Two locations, plenty to discover. Stop by while you're exploring Helen and find something to take home.
11 River St.
Helen, GA 30545
8817 N Main St.
Helen, GA 30545
IN THE HEART OF HELEN
Find your way to Alpine and make us part of your day in Helen.

A LITTLE HELEN IN YOUR FEED
Shop snapshots, little finds and moments from Helen.
Follow @alpineshirtco